A Beginner’s Guide To Getting Menu Covers Right
Menu covers aren’t necessarily going to drive new traffic to your restaurant but they are a critical part of shaping the customer’s experience when they dine with you. A positive experience can translate into word-of-mouth advertising and can encourage return patronage.
The scope of your presentation list will be controlled by how much you can afford to spend. Obviously plastic or cardboard designs can be purchased for quite cheap, only a few dollars each, but these may not give your customers the right impression. Investing in higher quality materials and designs could pay off in an improved customer experience. Think about what your customers would expect from your restaurant and set yourself a budget accordingly.
Once you know your budget you will be able to choose the right material for your covers. The right material for your restaurant will depend on what type of image will compliment your restaurant appropriately. For cheaper dining or even fast-food places a simple plastic or paper food descriptions are practical and cheap. However, for fine dining more expensive materials such as wood, leather, or metal are far more appropriate.
The size and style is a more practical factor to consider when creating the final design. If you have large tables, a large cover is recommended but if table spaces are smaller such as at a cafe, larger ones can be awkward and annoying for customers. Similarly, book styles are more appropriate for a la carte restaurants while bi-folds are better for cafes.
Cover decoration should be simple and memorable. At a bare minimum it should feature your restaurant’s name and possibly a logo. If your restaurant is themed to a particular style of food elegant styling of the covers to match can be a great way to bring everything together.
Another route you can take is that of the fun, novelty offering. This option is really only appropriate for specific family or themed restaurants but when it does fit it can be extremely memorable for customers. Imagine instead of having a bamboo menu cover at your Japanese restaurant you instead had a Geisha style fan with the menu printed on one side and your restaurant’s name and logo screen printed on the other. That would make for a great conversation piece at the table and great conversations can turn into a positive overall experience.
Don’t forget that customers really take note of the small things when they eat at restaurants. Inappropriate or poor quality menu covers or an awkward design can make for a poor start to a meal. Pay attention to details like this because your customers certainly do.
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