Creating a Small Business Website yourself.

October 22, 2011 · Posted in Business 

It need not be costly to have someone build a small business website for you and in theory the website will soon pay for itself in the income it generates from new sales. You might be thinking about building your own website but not sure where to begin. Consider the following points. Primarily, do you have the time required to dedicate to putting a website together? and secondly, what do you want your website to accomplish for you?

Teaching yourself to design and build a basic business website isn’t the most difficult task. That is not to say that web design is not a vastly in depth subject requiring training and skill, but with a little study and application you can gain adequate results at a basic level.

If you are the type of individual who grasps and learns new skills easily, you could be good at making your own website. There are a few significant skills that need to be gained prior to beginning a website build, these encompass but are not limited to CSS, HTML and basic website design and layout.

So, we return to our original question. Do you have the time to learn these skills?

Maybe you are wanting to create your own business, you have had enough of working for someone else and are glad to put in the hours necessary to learn the basics. Get yourself online and check out some tutorial sites. Find and buy the latest ‘Build Your Own Website’ book on Amazon. You will find a range of material to steer you.

You could however be considering this option from a completely different situation. Perhaps you are already finding there are not sufficient hours in your day. Building your own business website in this situation is not going to do you, your business or your home life any favours and if you aren’t able to concentrate on what you are trying to accomplish then the finished product isn’t going to do your business justice.

Secondly, you need to ask yourself. What do you hope your new website will gain you? You need to consider where your niche within the market fits in. Have a look at some of your direct competitors websites.

If you run a small business as a gardener or electrician for instance, a basic website with your contact details enabling individuals to find you and give you a call may totally meet your needs. A basic website to fulfil this need is altogether achievable.

Your business may come under what is thought to be a more professional category such as accounting, law or finance. In this case then a basic looking site might not portray a suitable impression of your business that you want potential clients to see. Enter some search terms pertinent to your business into Google. What is the level of competition in your field? Investigate. If you feel that the measure is above what you can realistically achieve then employing a professional web designer may be the better decision for your business.

To summarise all of the above; If you have the time to learn to build your website and you know that you can achieve a high enough standard then jump right in, if you are not sure then hire a professional. One last thing to note is that building is just stage one, if no one can locate it on Google then you have wasted your time. You need your website to be at the top of the search ranking in order for it to benefit you.

If you are a small business owner and you don’t have some sort of web presence to promote it then you are missing out on crucial potential customers and sales. Whilst it may not be impossible to create your own business website, you need to carefully weigh up whether or not you have the time to learn the new skills necessary and whether you are likely to produce a site of adequate quality to meet your needs.

Web Design Bristol agency Willow Tree Design has created many successful, high ranking websites for small and medium sized businesses. We can give you help and advice on setting up your new business website and offer SEO services to help you make your new site successful. Bristol Web Design.

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