Keep Your Free Time Free And Still Increase Business!

February 10, 2012 · Posted in Business 

As business owners or managers we often find it difficult, even in the best of situations, to get out and seek new business. You’ve probably thought that if you could just find a way to squeeze that into your day without spending more time away from your family or working weekends, you’d be all set, right? Yes indeed! There IS a way to remain unencumbered by work after hours, and all you need is some prep work on your part.

Keep a box of business cards in your car. There are many clever ways you can distribute those cards, so you want them handy at all times.

After paying for your meal and right before leaving a restaurant, place your business card on the table.

When you mail out your payment, sneak in a business card in the envelope.

Take a trip to the local bookstore, go the section related to your industry, and, without being caught, slip your cards into some of the more popular books. Put them right smack dab in the middle of the book to prevent them from falling out, and make sure nobody catches you should there be a strict “no private reading” policy!

Place a card rack full of your business cards on the counter of your dry cleaner. Most of them are more than happy to help out a good customer.

Start a card distribution brigade by having your friends hand out your business cards.

Make a goal of meeting at least one new person each day. Let us assume you like ’80s hard rock and heavy metal, and notice some fellows at a bar debating over who’s better, David Lee Roth or Sammy Hagar – introduce yourself, share your mutual love for Van Halen with them, then subtly redirect the conversation to your business when the timing is right. Make the most out of a long queue at the grocery or post office by starting an informal chit-chat. You may never see or even talk to these people again, but chances are good that you will.

Share a meal with a friend or colleague. Look, everybody needs to eat to survive, and no man is an island – so what’s in it for you? Perhaps you and your friends and business partners need to catch up and eat your lunch together!

You can actually use your lunch hour to connect with the people you have to remain connected with.

Interact with somebody whom you genuinely enjoy being with and you won’t even notice that you are supposedly “at work.”

Your name stays at the front of their minds – great for referrals!

Do your networking in an organization that isn’t affiliated to your work. When we say any organization, we mean any organization – it could be your local church, nonprofit or your youngest child’s Pee Wee soccer club! No, you do not have to settle for working with a business-related organization and having to size up your competition, and you do not have to be on your toes, keeping your ducks in a row with regards to the Chamber of Commerce! If you don’t currently participate in something that’s not related to work you should seriously consider it. Remember that work-life balance is crucial to one’s sanity in the corporate world, and you can also subtly inject the necessities of work into such activities!

Making a well informed conference chairs decision has never been more important to you and your health.

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