Leveraging A Lead Generation Website!

July 21, 2012 · Posted in Home business 

A lead generation website is one that encourages a visitor to make an inquiry or opt in to receive further information about services and goods.

When setting up a new website for the needs of lead generation or changing a site that doesn’t have an opt-in box, consideration should be made when selecting an email program.

There are many wonderful companies which will handle all your e-mails, these programs can be calibrated to send out a collection of pre written messages as fast as someone signing up. Mostly, you can decide on a double opt-in process to help protect both you and your prospects from getting penalized due to spam complaints. I have found that requiring prospects to confirm their request for more information, seriously reduces the amount of leads you’ll ultimately get.

You may also need to write your e-mails to provide high value content, not just a sales pitch. Think about it. How long do you stay subscribed to an email list that offers nothing less than a hyped up sales message every two days?

Consider also the data you ask for when you design your opt-in box. Folks do not like giving out too much information at first, so always get the subscriber’s first and last names and you can also have a box for any other info pertinent to your business. As an example, you might have a drop down box that lists the products on your site and from that you can find out particularly what info your customer is attempting to find. If you have 6 different products you may then build 6 different lists within your e-mail program and target information and other products in particular to those folks.

When you set up autoresponders or any kind of email campaign, it’s important that your emails are checked initially and then checked again. Many people are not impressed by spelling mistakes and further more, won’t read an email that may be a mile long. Make your mails precise and to the point, drafted in short paragraphs, in small digestible hunks.

Once your list has grown to a respectable size, you can also send out a once a month newsletter, informing subscribers about new products and services you have added.

Address your customer by their first name, not dear customer as is frequently seen. Write your copy as if you’re writing to a buddy, don’t blind subscribers with get this or buy this, it turns people off. The best way of making a sale is by helping folks, by giving them topical information and anything free is always good, for example, an ebook.

Ensure that everything you send your subscriber is important and of worth. If your unsubscriber list builds too quickly, that’s a sure sign you’re doing something wrong, although you will always encounter some individuals who unsubscribe.

So, understand that your autoresponder and the mails you send out are at the heart of your lead generation website, you wouldn’t have one without it. Spend a while changing and refining this facet of your system, don’t just toss away some email pitches. Relate, build a relationship, ask for feedback and collaboration.

If you don’t know how the lead generation process works, visit Steven Suchar’s blog to find out how a lead generation website can lessen the ‘hands on stress’ in your business.


Leave a Reply

You must be logged in to post a comment.