NCOA Services Can Raise Your Direct Mail ROI
Is it possible that your company sends out direct mail pieces? Do you know the % rate of delivery? The National Change of Address (NCOA) contains more than 160 million permanent address changes which are filed with the US Postal Service. By comparing your list against the NCOA, you will eliminate copy addresses, remove bad addresses and increase your direct mail rate of delivery.
One of the problems that companies often face when they send out materials to several prospects or consumers is that some material does not get delivered due to the address that’s available with the company is either inaccurate or outmoded. If you are looking for a technique in which you may have the addresses checked before you mail the stuff, you must confirm whether the addresses in your database are updated or not.
The USPS keeps a file of people who have moved and have given the post office their new address. The USPS lets approved sellers (like ListCleanUp.com) compare their mailing lists against this NCOA list prior to mailing. If a name in the contact list matches one in the NCOA file, the USPS supplies the new address so you can update your contact list before you mail.
Do you know? Over 40 million US people change their address yearly. In Canada, 1.2 million homes file an Address change Notification form with Canada Post every year. This is the reason why it is vital to check your lists against the NCOA every time before sending out a direct mailing piece.
There are numerous net based NCOA certification service and move update services. These NCOA services have proved to be so effective at lowering shipping costs that companies making use og these services now receive shipping discounts from the USPS in exchange for the resources saved thru using these services.
As a business owner, my firm has received a massive benefit from savings by making use of ncoa services, ecoa services, append and email list services. Making sure that all of my direct promoting and e-mail pieces are being delivered to the right addresses had helped fantastically.