Seven Ways You Can Drum Up Publicity For Corporate Events

June 1, 2012 · Posted in Business · Comment 

Organizing corporate events can be exciting and interesting but simultaneously stressful and nerve-racking. And when a corporate event demands a good amount of publicity, the levels of stress (before the fact) increase even further, especially when said event needs to be something that all parties involved would enjoy, something that is expected to generate a handsome profit.

Worry not – creating publicity for corporate events doesn’t have to be as stressful as it often is, as long as you use the right approach. The following tips will provide you with an insight on some of the best practices used in creating publicity.

Teamwork is a very dynamic tool in any project, and one way you can use this is by delegating a task to a certain member of the team. So while your team member does the dirty work, you can sit back and manage the team and the event itself. Your role would now be more of a leader and decision maker, as well as someone who can provide counsel for the rest of the unit.

This stage of the planning process won’t be complete, though, unless you choose somebody who has the capacity to do the job. Such person needs to have more than enough media contacts even before the event begins, such as newspaper contacts and television contacts.

Use short copywriting for direct mailers or newspaper advertisements. Be skillful in your editing and writing work so you could come up with publicity that is short, yet still packing some wallop in it. You wouldn’t want to bore people with detail-filled information packs, unless the recipient specifically makes the request.

Try not to use copywriting that may be a tad too creative or flowery. Your audience has no time trying to figure out your message, and it is best that you send them something direct and concise.

Although it may be common sense to include a contact number or an email address in your publicity pieces, you may be surprised that many corporate event organizers actually overlook this. You will need this, of course, in case anybody wants to call you or email you for more details.

If the information is out of date, nobody would care for it. Because it is unbelievably tacky and unprofessional to distribute press releases that are “so last year”.

If you have to answer questions fielded at a press conferences, be transparent, honest and tell nothing but the truth. Corporate event managers often tend to stretch the truth or hide it behind positively scripted lines, but people in the media, to be honest, weren’t born yesterday.

Find the most outlets with press release submissions that works.

Branding A Small Business Inexpensively

March 6, 2012 · Posted in Business · Comment 

Entrepreneurs ordinarily do not like the idea of branding in running their small business. At a juncture in their business where every penny is being watched to ensure movement toward eventual profits, branding hasn’t even entered the equation.

The real truth is that all businesses – big or small – have a brand within them. Bringing out what your company has to offer is what will make you special and separate from the others.

Many small business owners neglect branding because they feel it’s an expense they can’t afford. They are unaware that branding will put their firms in the forefront and will be instrumental in bringing in more and better business results and raise their profits.

While it’s true that the big businesses shell out big bucks to make a brand for their company, it really isn’t necessary to spend that much money. With effective branding, your company will be standing head and shoulder over the rest of competing businesses.

Branding can come about from anything – an eye-catching logo, add-on services, or unique product handling and presentation. You can get ideas for branding your business from television commercials.

Take note of the brands that the companies advertise in television programs. Have you noticed the message of the commercial jingle by State Farm Insurance – “Like a good neighbor, State Farms is there”. The ad suggests that State Farms is trustworthy and can be relied upon to deliver every time they are needed. You can always find a way of branding your company at little or no cost. Just think what name or label you want to be recognized with and work toward coining the correct word or phrase.

What has Payless shoes done that sets it apart from the rest of the field? The simple fact that the customer pays less for a pair of shoes than most shoe stores! They created branding right in their business name. The lesson is that you can brand your business without spending a fortune. Surely there is something different or unique in your business, so take advantage of it. Give your business a fair chance of succeeding by getting it noticed and recognized through inexpensive and effective branding.

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