What are the Differences Between Digital and Offset Printing?

July 26, 2012 · Posted in Business · Comment 

Today’s commercial printing has enjoyed the growth of digital printing technology, bringing with it technical advances, more options, as well as exciting new features. Unfortunately, this growth has also brought some confusion. In order to make the right choice between digital printing and the traditional offset lithography, one must have an understanding of the differences as well as the advantages and disadvantages of both.

Offset lithography is the most common high volume commercial printing technology. In offset printing, the desired print image is burned onto a plate and is then transferred (or offset) from the plate to a rubber blanket, and then to the printing surface. The lithographic process is based on the repulsion of oil and water. The image to be printed gets ink from ink rollers, while the non printing area attracts a film of water, keeping the non printing areas ink-free.

A lot of the mechanical steps that are required in conventional printing are not necessary with digital printing. Digital printing eliminates the need for making films and color proofs, manually stripping the pieces together and making plates. So how do you know which method to use? Well that depends on what you are printing.

The following lists some of the advantages of Digital Printing: 1. Shorter turnaround. 2. Every print is the same. More accurate counts, less waste and fewer variations, due to not having to balance ink and water during press run. 3. Cheaper low volume printing. While the unit cost of each piece may be higher than with offset printing, when setup costs are included digital printing provides lower per unit costs for very small print runs. 4. Variable Data Printing is a form of customizable digital printing. Using information from a database or external file, text and graphics can be changed on each piece without stopping or slowing down the press. For example, personalized letters can be printed with a different name and address on each letter. Variable data printing is used primarily for direct marketing, customer relationship development and advertising.

Some of the advantages of Offset Printing are as follows: 1. The image quality is very high. 2. Most all surfaces can be printed on, including wood, metal, plastic and leather. 3. As the volume of printing goes up, the unit cost goes down. 4. While today’s digital presses can come close to the cost/benefit ratio offset for high quality work, they are still unable to compete with the quality and cost-effectiveness that an offset press can produce. 5. The quality of offset printing is further increased now that many offset presses are using computer-to-plate systems as opposed to the older computer-to-film work flows.

Want to find out more about digital printing, then visit The Print Group’s site on how to choose the best printing method for your needs.

What is UV Coating and Why Should You Use it?

July 1, 2012 · Posted in Business · Comment 

In today’s extremely cut-throat environment, printed ads could be your only chance to obtain your customers attention. Choosing UV Coating is a sure way to make sure they stand up over the rest. For people who’ve never heard about the UV Coating printing procedure, let’s explain what exactly it is as well as what the good and bad points are.

So what exactly is UV or Ultra Violet Finish? UV coating, or ultraviolet covering is a procedure that applies an extremely high shine finish to the printed document and is then cured on a special machine applying ultraviolet light. The layer hardens, or cures once subjected to ultra violet radiation. This UV coating makes your printed materials “jump out” and is great for items like post cards, leaflets, magazines, or anything that will benefit from a rich, bright finish.

Ultraviolet coating has numerous advantages over other coating methods for example aqueous coating or varnish. One of these benefits includes a superb shine finish. Whenever UV is used on deep, rich colors, the outcome is an almost wet appearance. This can be extremely beneficial with image rich endeavours. The astounding shiny finish is one reason why it’s so popular for certain projects. An additional benefit is that it is resistant to abrasion. This is good for materials that will be handed out or sent thru the mail as you know that the UV coating will look just as it did when it was first printed right up until the last brochure or brochure is distributed or mailed out.

The UV finish is also incredibly clear. This finish really makes the details stand out, and is a very effective method for photographic pictures and company emblems. The UV coatings are also environmentally friendly as they are free from solvents and don’t produce volatile organic compounds. Lastly, the UV coating cures immediately with UV light exposure. This can be very advantageous because a print job won’t be delayed waiting for the finish to dry.

Before choosing UV coating, there are certain things that you need to be aware of. For instance, when using metallic inks, it is advisable to ask the printer how nicely the covering will work with your particular project. The reason behind this is that occasionally metallic inks will dry to fast, causing the metallic particles to elevate to the top and become more prone to rubbing away from the printing surface. All in all, UV covering creates a stunning finish and can truly make a difference with your printing project.

Want to find out more about digital printing, then visit The Print Group’s site on how to choose the best printing method for your needs.

Find out now how to implement new and effective Mobile Coupon Savings for your upcoming text message campaign.

March 2, 2012 · Posted in Business · Comment 

Mobile Couponing Case Studies.

Are you ready to see just how effective a mobile campaign can be?

See the vast number of highly successful mobile couponing projects. Super Stop USA is a full-service gas station, car wash and detail center located near Anywhere USA, If your car needs a wash, the car wash and detail center is conveniently located near you Quality is their motto. As soon as you enter the Super Stop, you realize that you are at something unique. Super Stop exceeds customer expectations at every turn, by offering the best service and merchandise and guaranteeing all services and purchases. Super Stop owner knows far in advance when gas prices are scheduled to go up at any given day. He also knows that if customers are alerted of price hikes in advance, they will make it a point to fill up before it’s too late. The key is getting a time-sensitive message out to customers that they will immediately receive and read within a matter of minutes. They implemented a two-fold solution to push their Gas Alert program. They chose the keyword GAS for text-in signups. A variety of Point of Purchase campaigns was then created by Super Stop. POP (an acronym for Point of Purchase) use a range of displays, from in-store signs to promo posters with the short codes prominently displayed. For online promotions, The owner has both a comprehensive website and a valuable opt-in customer email database. This webpage was created in order to explain the program, answer all possible questions, and generate signups using Complete Solutions customizable widget. Keep it simple and to-the-point; something like: “Sign up to receive a text message on your cell phone from the Super Stop before gas prices rise!” It’s quick and easy, and alerts you of pending price hikes!If you need more encouragement to shop at Super Stop, they also offer “Bonus Savings” coupons that give you 5 to 10 cents off per gallon of gas, if the price has increased upon your arrival. Sample messages include: SUPER STOP GAS ALERT! Prices are fast approaching $2.99, will soon follow. If we have already gone up, show us this message and save 10 cents/gal until 1pm tomorrow! Customer response was immediately successful. In less than two weeks, Super Stop amassed over 70 subscribers and happily reports a response rate of at least 20% with each text message blast. The news has spread like wild fire through word-of-mouth, and lead to a larger number of signups.

It can take less than half an hour to get a basic ad campaign in motion. The process is a breeze with Complete Solutions software.

Choose a format for your mobile coupons. Barcodes or texts can be used. To take the best decision for your company, you have to compare the pros and cons. While you can type no more than a Hundred and Sixty characters in texts, bar codes are a painfully stunted. Either way, Complete Solutions can deliver your coupons.

Create your coupon & send it out. What are you going to offer your customers? Study after study has shown that consumers are extremely receptive to mobile coupons. Offer them value and they’ll respond. You then generate a barcode and input the text, and with a click of the mouse, your promotion is live. Once you click, your mobile coupons will be live for users. If you’re running a pull campaign, you’ll now promote your coupon throughout your store and in your marketing materials. Complete Solutions allows your customers to sign up in a number of ways, but the most convenient way is by allowing them to text a unique keyword like Your Biz to our short code 96362.

Redemption.

Your customers visit your store, coupon in hand (using their cellular phone). They purchase an item and present the coupon at checkout. You can send a text message coupon with a promo code to be entered at checkout. Get Started today!

Mobile Marketing / Orlando SEO Company