The Importance of Branding Your Business

December 2, 2011 · Posted in Online Marketing · Comment 

What is the importance of branding your business? In short branding helps a business create an identity among it’s customers. People come to know and like a business often on first impressions. Having a consistant branded image through company logo, name and signage etc helps build an image of trust and professionalism when done correctly.

The Main Benefits of Branding are;

It is Emotion Building

Branding helps to engage your customers on an emotional level for the products you sell. Leading brands such as Nike, Coke and McDonalds have been doing it for decades. These brands have recognized the importance of branding to build an exclusive relationship with targeted clients.

Branding makes it Easier to Launch New Products

Once you have built a brand around your product it makes it easier to launch new products later. Your customer will recognize your company and be more likely to try the new products as they already know who you are. The Importance of branding here is that it helps to prolong your current and future growth.

It Helps your Bottom Line

Good effective branding builds repeat customers through trust and recognition which in turn improves your business revenue. It also gives you the ability to look at your pricing structure and increase it accordingly. Look at the example of Tiffany’s; the branding and marketing of that little blue box creates want and need (and headaches for husbands everywhere) as a result they can charge what they like for a necklace and customers will still buy it because of the brand.

It Reduces Your Marketing Costs in the Future

When your brand is recognizable your marketing costs may be reduced with repeat customers. Ongoing marketing campaigns may not need to be as intense or as expensive when launching a new product or service.

It Creates Top of Mind Awareness

Whenever a person goes shopping, they think of the popular brands of the products they need. Your branding helps create an image or impression that will stay with your customer when making a purchase. Customers tend to stick to the brands they know, love and trust.

It Separates you From Your Competitors

You probably have several rivals in your market and so you need to stand out from them. Once again the importance of branding can be acknowledged as helping you to express how and why you are different from your competitors.

The significance of branding becomes obvious when the customers start picking your brand over other brands in the market. Your brand should build trust, earn respect and become your customers “go to’ product. characteristic of success for any business is to obtain favor over the competing brands.

The importance of branding and how it affects your business is remarkable enough to consider investing time and money in. You will be able to find many business consultants work in this area and will help you to implement business branding methods to ensure your success.

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Making Your Website Stand Out With The Design

November 27, 2011 · Posted in Business · Comment 

Designing a website that will stand out from the crowd is not so easy these days because of the huge number of websites that are online. It is also much harder for the average website owner to compete because of the fact that there are a huge number of websites with massive budgets behind them. But there is no need for you to get disheartened about this because there are some things that you can do to make your site more noticeable.

Here are just a few suggestions:

One of the things that a lot of people fail to realise is that less can often be more when it comes to websites. Sometimes the simplest design for a website is the one that will attract the most compliments.

This is because most readers just want to be able to find the information they are looking for and they want this information to be well presented and easy to read.

Common free web design themes are probably best avoided. The problem with these is that they just make your site look a bit amateurish, and visitors will assume that your content is a bit amateurish too. It is only the more common themes that you need to avoid not all free themes. And if you want your theme to look a bit more original, you should think about customising it. Paying to get a theme designed for you is a good move if you have the money for it.

It is not a good idea to have distractions on the page which would include things like popup ads. The whole purpose of your website should be to get people to read your content; anything that gets in the way of that needs to be removed.

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How Brand Guidelines can improve Business Effectiveness!

November 21, 2011 · Posted in Web Design · Comment 

Brand guidelines are essentially the blueprint to your company’s marketing and branding techniques, which people need to abide by while representing the company in all forms. They will set the foremost dos and don’ts of the brand, and structure’s it’s overall impression and identity and give the company some direction when strategizing with regards to the brand.
Incorporated into these are the information regarding just what the brand stands for, business history, mission statement, primary values etc. Additionally, they include the graphic id of the company – its logo, color schemes, design patterns etc. along with the tone of communicating and language, and social media marketing dos and don’ts. The brand guidelines are displayed available as possibly a Pdf, a website or business record. They are generally developed having a relationship between your creative designers and also the branding crew.
Brand guidelines are very important for a company’s branding strategy. They assist to construction the style of the brand and make it relatable to your consumers. Additionally, they grow competition throughout the industry by establishing the brand aside from the others. The effect of the brand is greater when they’re clearly laid down.

The regularity of the brand image is preserved with these guidelines. In addition, these guidelines should develop and grow together with the company and be extremely versatile to change. The brand’s corporate signature needs to fit the particular logo and tagline from the business and be distinct and identifiable. Colour schemes, typography, pictures and the like additionally play a crucial role in developing how a brand presents itself towards the consumers and the market.

Brand guidelines help the business adhere to just one concept that brings the brand’s processes and actions together; the activities of the brand tend to be devoted to this concept. That they encourageprofessionalism and consistency within the brand. In addition they create specific quality and image standards that need to be adhered to. With this the groups involved with building your brand need to be effectively organized and coordinated to bring the best guidelines.
The actual long-terms benefits of these are typically numerous. They provide a fast means to access the sources that need to be assembled to regulate the brand and also provide a ready format for all the actions the brand must become into. Consistency develops confidence and this subsequently guarantees plenty of customer devotion and involvement together with the brand.

The philosophies, ideals and ethos of the business should replicate through its brand guidelines and they should be followed continuously by all of the groups responsible for the brand. Moreover, they must be easy-to-read not only for experts involved but also by other audiences that would want to understand more about the brand.

A well-defined collection of guidelines not simply helps make the brand’s general message more lucid but it also gets rid of any opportunity for ambiguity or dilution of exactly what the brand is truly trying to convey. They would ensure that there isn’t a scope for uncertainness, and make a positive, lasting effect while they are used adequately within the brand’s image-developing.

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