What are the Differences Between Digital and Offset Printing?

July 26, 2012 · Posted in Business · Comment 

Today’s commercial printing has enjoyed the growth of digital printing technology, bringing with it technical advances, more options, as well as exciting new features. Unfortunately, this growth has also brought some confusion. In order to make the right choice between digital printing and the traditional offset lithography, one must have an understanding of the differences as well as the advantages and disadvantages of both.

Offset lithography is the most common high volume commercial printing technology. In offset printing, the desired print image is burned onto a plate and is then transferred (or offset) from the plate to a rubber blanket, and then to the printing surface. The lithographic process is based on the repulsion of oil and water. The image to be printed gets ink from ink rollers, while the non printing area attracts a film of water, keeping the non printing areas ink-free.

A lot of the mechanical steps that are required in conventional printing are not necessary with digital printing. Digital printing eliminates the need for making films and color proofs, manually stripping the pieces together and making plates. So how do you know which method to use? Well that depends on what you are printing.

The following lists some of the advantages of Digital Printing: 1. Shorter turnaround. 2. Every print is the same. More accurate counts, less waste and fewer variations, due to not having to balance ink and water during press run. 3. Cheaper low volume printing. While the unit cost of each piece may be higher than with offset printing, when setup costs are included digital printing provides lower per unit costs for very small print runs. 4. Variable Data Printing is a form of customizable digital printing. Using information from a database or external file, text and graphics can be changed on each piece without stopping or slowing down the press. For example, personalized letters can be printed with a different name and address on each letter. Variable data printing is used primarily for direct marketing, customer relationship development and advertising.

Some of the advantages of Offset Printing are as follows: 1. The image quality is very high. 2. Most all surfaces can be printed on, including wood, metal, plastic and leather. 3. As the volume of printing goes up, the unit cost goes down. 4. While today’s digital presses can come close to the cost/benefit ratio offset for high quality work, they are still unable to compete with the quality and cost-effectiveness that an offset press can produce. 5. The quality of offset printing is further increased now that many offset presses are using computer-to-plate systems as opposed to the older computer-to-film work flows.

Want to find out more about digital printing, then visit The Print Group’s site on how to choose the best printing method for your needs.

What is UV Coating and Why Should You Use it?

July 1, 2012 · Posted in Business · Comment 

In today’s extremely cut-throat environment, printed ads could be your only chance to obtain your customers attention. Choosing UV Coating is a sure way to make sure they stand up over the rest. For people who’ve never heard about the UV Coating printing procedure, let’s explain what exactly it is as well as what the good and bad points are.

So what exactly is UV or Ultra Violet Finish? UV coating, or ultraviolet covering is a procedure that applies an extremely high shine finish to the printed document and is then cured on a special machine applying ultraviolet light. The layer hardens, or cures once subjected to ultra violet radiation. This UV coating makes your printed materials “jump out” and is great for items like post cards, leaflets, magazines, or anything that will benefit from a rich, bright finish.

Ultraviolet coating has numerous advantages over other coating methods for example aqueous coating or varnish. One of these benefits includes a superb shine finish. Whenever UV is used on deep, rich colors, the outcome is an almost wet appearance. This can be extremely beneficial with image rich endeavours. The astounding shiny finish is one reason why it’s so popular for certain projects. An additional benefit is that it is resistant to abrasion. This is good for materials that will be handed out or sent thru the mail as you know that the UV coating will look just as it did when it was first printed right up until the last brochure or brochure is distributed or mailed out.

The UV finish is also incredibly clear. This finish really makes the details stand out, and is a very effective method for photographic pictures and company emblems. The UV coatings are also environmentally friendly as they are free from solvents and don’t produce volatile organic compounds. Lastly, the UV coating cures immediately with UV light exposure. This can be very advantageous because a print job won’t be delayed waiting for the finish to dry.

Before choosing UV coating, there are certain things that you need to be aware of. For instance, when using metallic inks, it is advisable to ask the printer how nicely the covering will work with your particular project. The reason behind this is that occasionally metallic inks will dry to fast, causing the metallic particles to elevate to the top and become more prone to rubbing away from the printing surface. All in all, UV covering creates a stunning finish and can truly make a difference with your printing project.

Want to find out more about digital printing, then visit The Print Group’s site on how to choose the best printing method for your needs.

How To Design Your Own Business Card

June 5, 2012 · Posted in Business · Comment 

For company executives and business owners who want to improve their marketing efforts, learning how to design a business card can be a great place to start. Contact cards can be essential tools in any marketing campaign, since they provide a memorable way for potential customers to remember a given company. It is important to understand the best strategies for those designs, however.

Brand consistency is extremely important in any marketing campaign. Any kind of established business should have previously made some attempt to build up its own company brand name. This might consist of logos, colors, a business slogan, or any other easily recognizable elements which help to distinguish the particular business from various other comparable companies out there.

Even when a business hasn’t yet produced their brand identity, the introduction of these types of designs could possibly be the ideal time to start this process. With no branded identity, businesses may be easily overlooked in the middle of large marketplace competition. The organization brand identity helps you to highlight an organization and its particular products and services. This helps to ensure that customers recall the business and also assists them to connect the brand to a specific advantage.

When color schemes and logos are available, it is important to think about how they will be included in the design of any cards. Company information cards should utilize the brand in a way that is consistent with other marketing efforts. However, it is equally important to do this in a way that is as understated as possible, since gaudy splashes of color and large logos can often look cheap and amateurish on these cards.

Many graphic designers attempt to reduce the usage of colors, and work to integrate it with a clean and professional layout. Needless to say, business cards ought to communicate the actual style within the organization, thus a more artistic company really should go ahead and get adventurous with their unique designs. For the majority of organizations, an uncomplicated layout of business logo, contact details with an effective and colour scheme will most likely be more than adequate to convey the brand identity.

These business cards also need to contain crucial info that will help the particular people to get in contact with the business. This will have the company’s street address, contact name, telephone numbers, e-mail details, along with web address. Basically you want to make it as easy as possible for the people who receive your business card to get in contact with you whenever they need your products/services.

These simple concepts are merely the start of the process, of course, and can provide many organizations with the primary details necessary to buy the cards at a good online printer. Once the info is collected and the color and logo schemes have already been determined, the act of buying a set of business cards can typically be finished in a few minutes.

When creating the design, your focus ought to be around the appearance the business really wants to communicate, along with the extension of the branding strategy. Business owners that learn to successfully brand their companies will discover that figuring out how to style a good business card will be equally as worthwhile.

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Keep Your Free Time Free And Still Increase Business!

February 10, 2012 · Posted in Business · Comment 

As business owners or managers we often find it difficult, even in the best of situations, to get out and seek new business. You’ve probably thought that if you could just find a way to squeeze that into your day without spending more time away from your family or working weekends, you’d be all set, right? Yes indeed! There IS a way to remain unencumbered by work after hours, and all you need is some prep work on your part.

Keep a box of business cards in your car. There are many clever ways you can distribute those cards, so you want them handy at all times.

After paying for your meal and right before leaving a restaurant, place your business card on the table.

When you mail out your payment, sneak in a business card in the envelope.

Take a trip to the local bookstore, go the section related to your industry, and, without being caught, slip your cards into some of the more popular books. Put them right smack dab in the middle of the book to prevent them from falling out, and make sure nobody catches you should there be a strict “no private reading” policy!

Place a card rack full of your business cards on the counter of your dry cleaner. Most of them are more than happy to help out a good customer.

Start a card distribution brigade by having your friends hand out your business cards.

Make a goal of meeting at least one new person each day. Let us assume you like ’80s hard rock and heavy metal, and notice some fellows at a bar debating over who’s better, David Lee Roth or Sammy Hagar – introduce yourself, share your mutual love for Van Halen with them, then subtly redirect the conversation to your business when the timing is right. Make the most out of a long queue at the grocery or post office by starting an informal chit-chat. You may never see or even talk to these people again, but chances are good that you will.

Share a meal with a friend or colleague. Look, everybody needs to eat to survive, and no man is an island – so what’s in it for you? Perhaps you and your friends and business partners need to catch up and eat your lunch together!

You can actually use your lunch hour to connect with the people you have to remain connected with.

Interact with somebody whom you genuinely enjoy being with and you won’t even notice that you are supposedly “at work.”

Your name stays at the front of their minds – great for referrals!

Do your networking in an organization that isn’t affiliated to your work. When we say any organization, we mean any organization – it could be your local church, nonprofit or your youngest child’s Pee Wee soccer club! No, you do not have to settle for working with a business-related organization and having to size up your competition, and you do not have to be on your toes, keeping your ducks in a row with regards to the Chamber of Commerce! If you don’t currently participate in something that’s not related to work you should seriously consider it. Remember that work-life balance is crucial to one’s sanity in the corporate world, and you can also subtly inject the necessities of work into such activities!

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The Constant Changes In Printing Services

December 21, 2011 · Posted in Technology · Comment 

To get to where the industry is now, a lot of changes have taken place over the years. With each development in printing services the number of users increases accordingly. The amount of consumers getting information has increased drastically over time. These services have helped users get the requirements and end result they desire not leaving out any other services.

The services were first invented by Gutenberg in the earliest press very many years ago. He came up with bulk printing with the help of relief printing. When using relief method the written image seems as if they are elevated from the background like the rubber stamp. In this day and age the method is used by very few people.

With technology continuously changing to better forms, these services also evolve to better and faster methods to ensure they keep up. These methods are immense and diverse in nature thus they have a lot of users. The wide variety to choose from makes users take time to find one that is the best suited for their needs.

The most preferable method today is the offset technique which is ranked one of the best in popularity. Here little ink is required for the job. Application of the ink on metal plates is then transferred to various papers. This method is one of the best options for creating large volumes of materials. This technique is affordable to many and is quite fast.

Many more techniques have come up with time and in their own unique ways have become popular with the people. Among the various techniques is electrostatic method whereby many users relate it with the thermal technique. Here the making of print characters and letters comes about after heating layered thermal paper in various locations. Photocopying too is among the many techniques in use today.

Nonetheless, the most recent development in this field is the digital option . This means that a computer is used to develop images which are corrected, edited and later previewed then are printed on paper. This is a fast method for doing a job but is mostly used when in need of few copies. With this knowledge it is effective when modification is used like in computer form printing. Here things like receipts and bills are edited and printed out. They use similar layouts but different contents in each.

The internet has also contributed in the development of this industry. This is due to the fact that lots of the companies have their individual websites and allow consumers to look at their designs and preferably place an order on what they like, from the comfort of their offices and homes. The consumers need not go all the way to the individual companies to sample the options this helps save time and cut costs.

Printing develops concurrently with the advances in technology. The greatest advantage of this is that the printing services industry creates goods that fit the current technology every time thus meeting user wants and needs as they identify them.

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The Varieties Of Well Designed Business Card Holders

December 16, 2011 · Posted in Business · Comment 

Nobody likes to carry a business card holder that is bulky and ugly. Customers prefer a purse that looks attractive and is slim. Such choices are available at online shops. The most modern are very light and they will never bulge the pocket.

This is the reason why people choose classic cases. They prefer to go for stylish colors such as beige, silver and those that are made in many colors. A careful selection of a leather or metallic item is recommended. It will make you proud of the style you display.

The option to have the details of the owner reflected in the item is possible. The person who has placed an order may ask the supplier to include their name and company on the face. Professions do this in very beautiful colors and fonts. Such writing is very difficult to delete. A statement about the philosophy that one cherishes may also be included.

Selecting a case that is gold coated is also a good choice. This is the best way to create a niche for yourself among your peers. Those you associate with will even view you with envy. It places you highly in social circles.

A customer can request the seller to have engraving that personalizes the item. Many artists are able to include especial features such symbols and company statements. Some types are placed on top of office desks so that they can serve as storage for vital documents. Any person who visits the room is clearly going to see them and get impressed.

A business card holder can be made of metal or leather. Each variety is sold in various colors. Some are shiny and attract attention. This is in deed the effect that the user should seek to achieve. The item you buy must create a certain image about the type of person you are.

There are a broad variety of Card Holders available online and some excellent ones at Card Holder be sure to have a good look around before making a purchase.

Attractive Business Cards Always Bring In The Customers

October 8, 2011 · Posted in Business · Comment 

Small businesses are having are harder time competing these days than ever before. This is mainly due to the fact that the internet has so very much to offer in the way of shopping and finding business services that people are looking for. Many small town businesses have discovered that even setting up a website of their own to help promote their trade or products can be very helpful and bring in enough extra income to do more than just keep them afloat, but can possibly even make their wildest dreams come true. The younger generation might be a little more internet savvy than some of the older generation, but that doesn’t mean that either age group should forsake some of the advertising methods that have been proven to work in the past.

Sometimes for older people that don’t have a lot of training when it comes to navigating the internet and running their own website, they will be glad to know that the old fashioned methods of promoting their small businesses still have their place and can be used just as effectively as they always have been. Using store front banners, local newspaper ads, and perhaps even some well timed local radio spots can be affective in bringing in your local traffic. The great thing about handing out business cards wherever you are or even leaving them in other businesses you visit is that you never know where they will end up!

The printed word has always worked because in many cases it can be recirculated for a long time. When you hand someone your business card, they might stick it in their shirt pocket and forget it’s there until they get home, but then they will take it out and maybe lay it on their desk. After that it might go into their card file for future reference. If they ever need what it is you offer, they are likely to remember your card. Even if they jot a note on the back and hand it to someone else, it is still getting passed around and that’s exactly what you want!

Just because you are a small business in a small community or even a large community, this doesn’t mean you are limited to using a local printing service to have your print jobs done. You too can take advantage of the huge selection of printing companies available on the internet. You will find wider selections of the items you want to print your business logo and information on and since there are so many internet companies competing for your business, in this case it is best for you because you can find more competitive pricing as well. The internet certainly doesn’t have to be your enemy, it can also be one of your best friends when it comes to getting the things you need.

When there are so many advertising methods available, small businesses don’t have to be intimidated because of the internet, they can use it to their advantage. Get caps, mugs, banners, bumper stickers, and of course, business cards to help promote your business in any way you can. Having a website of your own created is a great way to grow almost any small business, but using printed items has been around for years and years and it is not likely to become obsolete any time soon.

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