Overcoming Challenges for Business Success

June 15, 2012 · Posted in Business · Comment 

Leading a group of strong-minded and enthusiastic entrepreneurs who were in pursuit of making an enormous growth in their businesses was an awesome experience. These eager entrepreneurs were worn-out of all the stuff that are holding them back and kept on blocking their way. The barriers might have been themselves, the surroundings, or not having sufficient time to accomplish things.

Telling the World What You are Going to Do

They were in one of my 90-day Rapid Results Mastermind groups, where we were digging deep and were going to blast through all that resistance. The group had come together and gotten clear on what they wanted to accomplish. They had each already announced their objectives to the group and explained why accomplishing these particular goals would have such a dramatic impact on their business. They were ready to rock.

Being asked on how much they truly wanted what they had shared to the group, they confidently answered that they really wanted to carry out what they have said.

Are you Determined to be Successful?

“So what are you willing to put in place to make sure that you get it done?”

I am familiar with the individuals that’s why I asked this question of the Mastermind group. I have witnessed them grow and have seen how determined they are in achieving their goals. Unavoidably, things started to block their way to accomplishing their objectives, and they could no longer do those things that they said they would do.

Their eyes got large, and then we went around the room and added consequences if they didn’t get what they had promised done. For one person that meant if she didn’t accomplish what she said she was going to do, she would be giving money to the opposite political party than her favorite. She was an advocate in politics, and the very idea of giving support to the opposite team made her mad. Another person would have to give money to a former business partner that he had strong feelings against. Another was going to give money to his competition. And another was going to run a half marathon. Basically they were blackmailing themselves if they didn’t do what they said they were going to do.

How Much Do You Trust What You Say?

Everyone’s face seemed to worry when asked if they trust what they say.. And so I asked again..”What are you anxious about? Do you have doubts that you are going to do what you said?”

“How serious do you take commitments to yourself and to your business?” We’d found a great way to test their commitment.

They all agreed to the terms. It was amazing to see how committed these people were to reaching their goals. At the end of the ninety-day period, one person mentioned, “Wow, if I would have paid this kind of attention to my goals during the Christmas season, I bet I would have made twice as much money.”

The Harvest of Willpower

Amusingly, everybody accomplished their goals. At the day of reckoning, most people in the group had huge bags under their eyes as a result of staying up late at night to meet their goals, but none of them failed and took the walk of shame, which was awe-inspiring!

If you feel that you are having difficulty on getting things done and you struggle in your business, and you suspect that it is because you let little things get in your way, you might try blackmailing yourself for business success.

I have been helping entrepreneurs and business owners grow their business and balance the needs of home for over 18 years. Discover how to Grow Your Business on Your Own Terms. Learn the peak performance training necessary to grow your business to the level that you envisioned when you started your business.

Direct Mail Marketing Mistakes You’ve Got To Avoid

May 3, 2012 · Posted in Business · Comment 

There’s a large amount of bad marketing out there, but are you able to guess what the most serious misstep is in direct mail marketing? Ok, maybe I should have started with the five largest mistakes. I could probably list 5 times that many, but for today’s article let’s focus on the most frequently seen mistakes that are out there.

Boring Materials

The 1st mistake I often see is companies marketing on plain blue paper with black ink. Yawn! No business will ever stick out using blue paper. You may well think you are original, but everyone uses colored paper nowadays. It is not new anymore. In the current day’s marketing you want to stick out. You likely wanted to hear something else, but I will not sugarcoat this – you must be bold, brash, and brazen. You need design, gloss, and a professional image.

Do-It-Yourself Printing

Next up, the made-at-home look. Do not let your business flyers look like they were produced on your budget printer and done up in a Comic Sans font. That has no appeal. I see this all the time and it says to me that the business just doesn’t see the value of professional marketing.

You should consider what others will think when they see your materials. It’s true, you may not have a big marketing budget when you’re starting. You’re also correct that it’s better to be sending than not sending. But your priority number one is for you to be in a position to afford professionally produced marketing collateral as fast as practical. Not having a good marketing campaign is like preparing for a marathon without jogging shoes – you’re not going to move particularly fast or for long.

Bad Photography

Listen up! I’ve had it with terrible business head-shots. This guy looks like he asked his wife to take his photo at his desk. He’s wearing an old shirt that does not fit, a cheesy moustache, glasses and a goofy grin. Folks – you’ve got to remember that this is your business we’re talking about. If you do not look professional, nobody will call you.

Be bold and distinctive without going over the top. Dress professionally, groom yourself and have a cameraman that specialises in business photography take your picture “model style.” They’ll take a collection of fast photographs while you’re moving around. This is how a good spontaneous picture with a honest and engaging smile is taken.

An Article that Teases

If you are sending out articles as a part of your marketing campaign, but you are only including a few paragraphs and the remainder is at your website, then you’re just teasing your prospect. If you require a name and email at your website before they can read rest of the story, think again. No way! Those are the 2 words that will pop into ninety-nine-percent of your leads’ minds if they even get that far. By making it hard for your leads to even read a straightforward article, you are letting folks know that before anything else you are a salesperson and you are more focused on getting their names on a list instead of being really helpful.

You need your database to be populated by folks who took some time on their own to signup for whatever you have on offer. These are the people you need on your mail list, not those that you’ve conned into being there. Trust is everything in business – do not give your customers the impression you are just sending them teasers in order that you can get them on your list.

Marketing Other Businesses

When your flyers go out do they include marketing space for other companies? If you’re doing this, then your marketing is coming across as a cheap advertisement sheet at best – and if you’re using the above method too – a sleazy salesman at worst. Don’t allow this to happen to you! Do not get into co-op deals with other local businesses, let the coupon-book companies handle that.

When you spend the time to have quality looking marketing collateral made for you, that you’re going to put out there for the community to see, make sure that the focus is on you and the value that your company can deliver.

So, in closing: Spend the capital to make your business look professional. That means top quality design, printing and photographs. Are you a professional CPA? Get professional looking CPA branded marketing. Are you a property agent – get designer looking collateral with your real estate branding. Basically, unless you’re a graphic design business, that means hire it out and let the experts do it.

The founding partner of The Lones Group, Denise Lones brings over 20 years of experience in the real estate industry. With expertise in strategic marketing, business analysis, branding for real estate agents and real estate coaching, Denise is nationally recognized as the go-to for all things “real estate.”