What Are The Essential Elements Of A Business Name Card?

February 18, 2012 · Posted in Business · Comment 

Brochures, pamphlets, posters, business name cards, letter heads and so on – all these have their specific purposes to serve. And to fulfill those specific functions, you need to know when to use which and what kind of information it should carry. For instance, you use business name cards to let the recipients know what you do and give them contact information so they can easily reach you.

This is why at the very least the business card should contain only the name of the card owner and the contact details. Its design will depend on the arrangement of such information, the fonts and font colors used, as well as the type of paper used. When in doubt or when there is little time for conceptualization and experimentation, remember to provide the minimum information for a business name card.

Other essentials of printing business cards are the following:

The name of the card holder (could also pertain to a business name) should be the most prominent information on the card. It is commonly placed at the upper half (ideally at the center) of the card.

Put the contact details on the lower half of the business card. You can include several contact details, as long as you use them for business purposes. Hence, you can provide your telephone or mobile number and e-mail address since there are different media for communication that are available nowadays.

*The card’s layout design should mimic that successful Ogilvy ad layout formula where an icon or image (logo) is placed on top or upper left of the card, then followed by headline (name) and signature (contact number) at the lower right of the paper.

Horizontal layouts are the most widely used paper orientation. Take note though that there is no standard layout orientation for printing business cards.

Printing business name cards is pretty simple: include only the most needed information and learn the standards for designing business cards. Never leave off the information that your stakeholders need most.

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Benefits Of Choosing The Printing Services Of Singapore Companies In Ubi

February 18, 2012 · Posted in Business · Comment 

With the influx of the internet, we are faced with a number of opportunities we can do such as booking a flight, purchasing various products and even seeking information about the printing services Singapore companies provide. Doing these things online gives us much convenience because with just a click of a button, we instantly finish the transaction and just wait for the delivery of our purchases.

However, transacting online also involve some risks and disadvantages. If your business is located near or along Singapore’s Ubi Ave, you might rather choose to personally check the printing services a Singapore company provides.

Indeed why go online when you can directly speak with a person (face-to-face) who can show you actual sample and past works? In addition, a nearby printing company on Ubi Ave can do a trial run for you while you wait. On the other hand, an online-based printing shop would find it hard to do these things for you.

As it is just near your residence or place of work, the printing companies on Ubi Ave will be easily accessible just in case there are sudden changes that you would like to apply to the design. You may talk immediately to the store manager and discuss with him your exact requirements. This way, you are assured that everything is clear and changes can be done right there and then, which you can instantly inspect and approve.

You can also cut on delivery expenses when you choose the printing services of a Singapore company. Hence, you’ll have extra funds which you can use in other more important matters like brand or product development, marketing and sales. You have two options if you want to save on delivery expenses: first, ask your local supplier to just hand deliver the finished products. Second, you may just be the one to pick up from their office.

Knowledge of computer and Internet use is crucial in online transactions. If you or your staff is not yet adept at doing this, you might have to get training first or just go to your local printing company on Ubi Ave.

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Advertising Strategies To Help Spread Word About Your Business

February 18, 2012 · Posted in Business · Comment 

If you are just starting out with your business enterprise and you want to get the word out about it, what you get are strong marketing and promotional strategies. Advertising doesn’t have to be expensive, because there are many ways wherein you can deliver great results using printed materials and a dedicated printing company. The challenges lie in obtaining the right idea for your campaign and a printing company that would give you high-quality materials.

In order to supply the printing company an idea of what your business is all about so that it can make the fitting marketing materials, you must keep in mind the things that you must be promoting about your company. It may be dry goods or services, but it is not the sole focus. You must strive on being able to introduce these products or services to your target market. To have effective print advertisements, you can include these ideas:

- Pick out the top sellers from your goods and the goods that have great potential of becoming a hit among the market. Give them several selections through your advertisements expertly made by a printing company. As a quick example, your print ads will display various colors, styles, and features of DVD players if these are the things that you are selling.

- You can broadcast promotional gimmicks in order to grab your potential clients’ attention. Let a professional printing company make the banners, invitations, gift certificates, and other ads that you require for your company’s or firm’s activity. The more people who attend and participate in your activity or event, the more well-known your company will be. By your hard work and tenacity, coupled with the help of your printing company, you can make your print advertisements stand out.

- Organize a contest. Get as many people to participate by building up their excitement through the use of promotional materials such as posters and other business tools you can use for promotion. Be sure to include precious prizes and perks up for grabs. However, keep in mind that the expenses remain within your set budget so that everything will break even and also allow you to gain profit: you get your goal of business awareness but not so that will destroy your budget.

- Contact an endorser. You can ask a well-known person, such as a well-respected figure or a celebrity, to endorse your products or services. If people see and link your goods and services with a well-respected entity, they would be most likely to patronize your products as well especially if the person endorsing your product is someone most people look up to or admire.

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Top Tips To Read About Before You Jump Into The Offset Printing Pond

February 18, 2012 · Posted in Business · Comment 

Offset printing these days is still the cheapest and best quality printing process. Lazer printing is good for small quantities l but the quality lags way behind offset printing. It is important though if you do not know much about printing to learn some key tips before venturing into the waters with offset printers. Printing is a technical field and can sometimes be a mine field if you get things wrong!

Offset printing clearly provides better quality than the normal lithographic form of printing. Nowadays, any good printing company offers offset printing services and you can easily find a good quality offset printer around your area.

That fact that offset printing demands a lot of work to set up, makes the service costlier than digital printing for lesser volumes of work. But, offset printing is the right solution if high volumes are needed as it turns out to be fairly economical. The initial high set up cost is compensated by the comparatively much lower running expense of offset printing. Thus, it makes good sense to opt for offset printing in case of high volumes as it’s more economical.

Choosing an offset printing company should be done on the basis of some important considerations. Offset printing involves a significantly distinctive method than digital printing and the choices can sometimes be overwhelming for a non-expert. Hence, it is best to work with a printing company which is willing to extend you technical support for selecting the correct specifications for your print jobs.

Moreover, you should also look for additional printing services from your printer like designing your print needs and allowing you to test a sample print before bulk printing. The last but probably the most critical thing to consider when using a printing company on a regular basis is the prices that they offer. The prices should be competitive and should allow you to avail their printing services on an ongoing basis.

So be careful before you leap in – learn as much as possible and remember – your printer is there to help you so ask them. Most will be helpful to a new comer to the field.

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A Well Designed Name Card Creates A Good Impression

February 18, 2012 · Posted in Business · Comment 

A name card is, without question, an effective commercializing tool. Therefore, it has to be designed to have an appearance that looks professional, yet unique and striking, in order to create a good recall.

A name card should be attractive & interesting, and this can be achieved by using graphics, corporate logo etc. In order to ensure that the person makes correct use of your name card, it is important to include as much details in the name card as possible. Name card printing should be delegated to a well known printer who understands the intricacies of the job.

Once you have gone through the process of name card printing, these cards should be handed out at every chance to spread awareness about your products or services. They can be given away at conventions, seminars, workshops, and at other such points of contact between you and your potential customers or partners.

A name card can also be designed to serve more than one purpose. A name card can be used as a discount coupon which entitles the bearer to obtain a freebie. This can help in getting more customers to your organization. The customers are lured by the discount which entices them to buy the product, and are often also amazed with the unique use of the card. The name card can also be used to give advice to customers about the use of a well established product by the company. Yet another option is to add information about the goods or services provided by the company.

The bottom line is that you should never hesitate in giving away a name card as every single time you do that, you are creating the possibility of a long-term relationship.

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Effective Marketing Through Flyers

February 18, 2012 · Posted in Business · Comment 

As if paucity of funds were not enough, smaller organizations now have to do an even more difficult tightrope walk because of the onset of global recession. It has become necessary for them to utilize the available resources in a manner which gives them maximum value for their money. One of the methods of doing this, without compromising on competitiveness, is by using cost-effective promotional strategies, which is where flyer printing comes into the picture.

If you own a small business like an eating joint, a clothes shop or a hardware store, you will understand how much it hurts to see your investments disappear on expensive promotional methods. Moreover, such methods are often not even suitable for a local organization.

Flyer printing is not only cheap compared to other forms of marketing mediums but also is highly effective in raising public awareness and good opinion about your organization. It is one of the best ways of promoting your products or services, and of creating a recall in the customers’ mind.

Some essential elements of flyer printing must be considered before you launch this campaign. Extremely thin paper or one that is too thick should not be used. The final layout and contents of the flyer should be checked carefully before it goes into print to avoid slips and inaccuracy of any kind. A flyer with incorrect spellings or grammatical mistakes shows your company in a poor light, and can have the contrary effect. Colours and tones should be complimentary in a flyer and should neither be too bleak nor too dazzling. Moreover, the images displayed on the flyer should be selected carefully and should have a good resolution.

It is important for local establishments to try out flyer printing and see the results for themselves. It is a good marketing strategy. You can utilize your finances much more effectively by undertaking this marketing option, and the savings will come in handy to sail through the recession.

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