What are the Differences Between Digital and Offset Printing?

July 26, 2012 · Posted in Business · Comment 

Today’s commercial printing has enjoyed the growth of digital printing technology, bringing with it technical advances, more options, as well as exciting new features. Unfortunately, this growth has also brought some confusion. In order to make the right choice between digital printing and the traditional offset lithography, one must have an understanding of the differences as well as the advantages and disadvantages of both.

Offset lithography is the most common high volume commercial printing technology. In offset printing, the desired print image is burned onto a plate and is then transferred (or offset) from the plate to a rubber blanket, and then to the printing surface. The lithographic process is based on the repulsion of oil and water. The image to be printed gets ink from ink rollers, while the non printing area attracts a film of water, keeping the non printing areas ink-free.

A lot of the mechanical steps that are required in conventional printing are not necessary with digital printing. Digital printing eliminates the need for making films and color proofs, manually stripping the pieces together and making plates. So how do you know which method to use? Well that depends on what you are printing.

The following lists some of the advantages of Digital Printing: 1. Shorter turnaround. 2. Every print is the same. More accurate counts, less waste and fewer variations, due to not having to balance ink and water during press run. 3. Cheaper low volume printing. While the unit cost of each piece may be higher than with offset printing, when setup costs are included digital printing provides lower per unit costs for very small print runs. 4. Variable Data Printing is a form of customizable digital printing. Using information from a database or external file, text and graphics can be changed on each piece without stopping or slowing down the press. For example, personalized letters can be printed with a different name and address on each letter. Variable data printing is used primarily for direct marketing, customer relationship development and advertising.

Some of the advantages of Offset Printing are as follows: 1. The image quality is very high. 2. Most all surfaces can be printed on, including wood, metal, plastic and leather. 3. As the volume of printing goes up, the unit cost goes down. 4. While today’s digital presses can come close to the cost/benefit ratio offset for high quality work, they are still unable to compete with the quality and cost-effectiveness that an offset press can produce. 5. The quality of offset printing is further increased now that many offset presses are using computer-to-plate systems as opposed to the older computer-to-film work flows.

Want to find out more about digital printing, then visit The Print Group’s site on how to choose the best printing method for your needs.

What is UV Coating and Why Should You Use it?

July 1, 2012 · Posted in Business · Comment 

In today’s extremely cut-throat environment, printed ads could be your only chance to obtain your customers attention. Choosing UV Coating is a sure way to make sure they stand up over the rest. For people who’ve never heard about the UV Coating printing procedure, let’s explain what exactly it is as well as what the good and bad points are.

So what exactly is UV or Ultra Violet Finish? UV coating, or ultraviolet covering is a procedure that applies an extremely high shine finish to the printed document and is then cured on a special machine applying ultraviolet light. The layer hardens, or cures once subjected to ultra violet radiation. This UV coating makes your printed materials “jump out” and is great for items like post cards, leaflets, magazines, or anything that will benefit from a rich, bright finish.

Ultraviolet coating has numerous advantages over other coating methods for example aqueous coating or varnish. One of these benefits includes a superb shine finish. Whenever UV is used on deep, rich colors, the outcome is an almost wet appearance. This can be extremely beneficial with image rich endeavours. The astounding shiny finish is one reason why it’s so popular for certain projects. An additional benefit is that it is resistant to abrasion. This is good for materials that will be handed out or sent thru the mail as you know that the UV coating will look just as it did when it was first printed right up until the last brochure or brochure is distributed or mailed out.

The UV finish is also incredibly clear. This finish really makes the details stand out, and is a very effective method for photographic pictures and company emblems. The UV coatings are also environmentally friendly as they are free from solvents and don’t produce volatile organic compounds. Lastly, the UV coating cures immediately with UV light exposure. This can be very advantageous because a print job won’t be delayed waiting for the finish to dry.

Before choosing UV coating, there are certain things that you need to be aware of. For instance, when using metallic inks, it is advisable to ask the printer how nicely the covering will work with your particular project. The reason behind this is that occasionally metallic inks will dry to fast, causing the metallic particles to elevate to the top and become more prone to rubbing away from the printing surface. All in all, UV covering creates a stunning finish and can truly make a difference with your printing project.

Want to find out more about digital printing, then visit The Print Group’s site on how to choose the best printing method for your needs.

Benefits Of Choosing The Printing Services Of Singapore Companies In Ubi

February 18, 2012 · Posted in Business · Comment 

With the influx of the internet, we are faced with a number of opportunities we can do such as booking a flight, purchasing various products and even seeking information about the printing services Singapore companies provide. Doing these things online gives us much convenience because with just a click of a button, we instantly finish the transaction and just wait for the delivery of our purchases.

However, transacting online also involve some risks and disadvantages. If your business is located near or along Singapore’s Ubi Ave, you might rather choose to personally check the printing services a Singapore company provides.

Indeed why go online when you can directly speak with a person (face-to-face) who can show you actual sample and past works? In addition, a nearby printing company on Ubi Ave can do a trial run for you while you wait. On the other hand, an online-based printing shop would find it hard to do these things for you.

As it is just near your residence or place of work, the printing companies on Ubi Ave will be easily accessible just in case there are sudden changes that you would like to apply to the design. You may talk immediately to the store manager and discuss with him your exact requirements. This way, you are assured that everything is clear and changes can be done right there and then, which you can instantly inspect and approve.

You can also cut on delivery expenses when you choose the printing services of a Singapore company. Hence, you’ll have extra funds which you can use in other more important matters like brand or product development, marketing and sales. You have two options if you want to save on delivery expenses: first, ask your local supplier to just hand deliver the finished products. Second, you may just be the one to pick up from their office.

Knowledge of computer and Internet use is crucial in online transactions. If you or your staff is not yet adept at doing this, you might have to get training first or just go to your local printing company on Ubi Ave.

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