Video Marketing Tips – What Business Owners Should Know

July 26, 2012 · Posted in Business · Comment 

Did you know that there are now hundreds of millions who watch video advertisements? These videos are said to be more effective than other means of promotion as they are highly stimulating. No wonder they are now the new trend in online business. Many entrepreneurs are looking into the possibility of running their marketing campaign through videos because they are proving to be quite effective. If everyone else is doing it and you’re not, you might end up losing your chances among the public. In the following, let’s enumerate some video marketing tips to make certain that your odds for success will be high.

One of the prior things you have to keep in mind is that video for internet marketing is very different from other SEO videos made for TV ads or the big screen. They are a lot more concise and direct to the point. Some of these videos may last up to five minutes, but this is already too long in the standard of online viewers. As they are always running after time, they prefer a video that lasts much shorter than your usual TV clips. A 15-second video can be a fantastic option to start with. Of course, it can be longer depending on the purpose of your ad. For instance, if you are introducing a new product, it may take a little more time than that.

Another thing you should know about video internet marketing is it has to be posted only on a site that has valuable content. You know, one that the public returns to again and again. Even if your business is small but you’ve already established a good reputation in the public’s eyes, your video can be as valuable as anything done by a much bigger company. This is because good reputation always delivers good results which also strengthens your online presence and authority.

Third on these video marketing tips is the importance of uniqueness. Your video must never look like a mere duplicate of something that can be found across the internet. If you create one that is such, there’s no chance that people will take interest in what you’re saying. Furthermore, you can’t make the significant impact you initially intended to create because you’re not really offering something new. A generic content is what it is– generic. It’s ordinary and unexciting. That said, you must learn to put premium on the indispensable need for your video to stand out among the rest. This will not only ensure positive response but also a speedy return of investment.

These are the effective video marketing tips you must follow when you wish to embark on the new trend in running an ad campaign. They are easy and effective so there’s no reason why you shouldn’t give them a try. Remember that a video ad can require quite an amount of investment, not just monetary but physical and emotional too. If you want to guarantee that your efforts will pay off, be properly guided on how to go through the entire process well. Ensuring that you do it prudently can secure successful results too.

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Top Internet Marketing Consultant Tips: How to Attract or Repel Your Ideal Clients

July 5, 2012 · Posted in Online Marketing · Comment 

YouTube marketing and video marketing on other video channels can be quite financially beneficial if you do it correctly. As part of a solid social media marketing campaign and strategy, it just makes sense if you can avoid one mistake that far too many people succumb to. I had a client that almost made this critical mistake and I don’t want you to suffer unnecessarily, so pay close attention.

Before I let the cat out of the bag and tell you what they almost screwed up, I challenge you to consider the answers to a few questions. Be truthful with yourself. How do you feel about commercials you see on TV? Do you love them? Do you hate them? Would you like to see more of them? Would you like to see less of them? Why or why not?

I hate commercials. They make me angry. They waste my time. If I ever see another one it will be too soon. I love the digital video recorders that let me record my favorite TV shows and skip through commercials. I think they are some of the best inventions ever!

What does my love for digital recorders and the ability to skip through commercials have to do social media marketing, email marketing, Facebook marketing, and Twitter marketing? A lot more than you might think.

My client was intelligent and had a lot of common sense. He also knew his client base very well. He created some very effective and informative scripts that he wanted us to turn into web videos. He was hoping to use those videos to answer questions almost all of his prospects went online to find before they bought from him.

We made the videos and submitted them for our client’s examination. It occurred. Someone said, “Hey, let’s put our music and jingle at the end, the owner likes hearing that.” I scratched my head, since I recognized where the conversation was going. “Let’s use our slogan at the end as well,” they said.

I smelled a mishap and had to do what I could to help prevent it. So I was quick to ask a very important question. “What does the owner prefer, hearing the jingle or getting a bunch of new prospects and turning them into customers?” Even though their intentions were good, they almost screwed up a perfectly good video marketing campaign by turning it into a bunch of dreaded commercials.

When attempting to use social media for business, don’t forget what is most crucial. Top social media consultants and social media experts will tell you to position yourself as the subject matter expert and leading authority. Provide valuable information to people who are looking for it online. Fight the temptation to turn your content into sales pitches, jingles or slogans that reak of advertising. If you do it well and share content that answers questions your prospects are asking, then you should expect to attract more of your ideal buyers online.

Before hiring social media marketing consultants or social media speakers, see Mason Duchatschek’s free report and educational videos about selling online using video marketing, email marketing, text marketing and Facebook marketing.

How To Create Multiple Streams Of Video Production Company Income

July 4, 2012 · Posted in Business · Comment 

How do successful videographers make money in good and back economies? They understand how important it is to have multiple streams of income generated from several different types of video clients.

What are the main sources of video production business income?

Source #1 – The End Client

As a professional videographer, most of your sales usually come from these end clients. These are consumers or business professionals that hire you to produce a video just for them. They pay you directly so there are no middlemen in the transaction. To be highly successful, this type of client should make up 50% of the money you make in your video production company.

Source #2 – Creative Agencies

Even though it can be frustrating to work with other advertising agencies, it helps to stay on their good side so they will get you involved in their projects. In this situation, the end client hires the advertising agency, who ultimately, hires you to produce a video as part of a larger agency project. The payment starts from the end client, goes to the agency and finally, comes to you. These types of projects will often get your creative juices flowing in ways your end client projects won’t and they’ll typically pay a fair rate for your services.

As a wedding video professional, this type of relationship can be with an event venue or event coordinator that provides a full-service solutions for people getting married. As a corporate video professional, these are marketing, public relations, advertising, web design and multimedia companies who get hired by end clients but need your services to offer a total solution.

About twenty-five percent of your income should come from advertising agencies. It will be challenging and you’ll earn every penny, but it’s important to have relationships with multiple agencies so you’ll have a good flow of income when your direct (end) clients are hiring you.

Source 3 – Videographers

Another great income source is other video professionals. No kidding! Spend as much time meeting these pros as you do trying to get the attention of agencies and end clients.

Become known as the preferred video professional in your market and other videographers will be asking you on a regular basis to work on project with them. And at standard freelance production rates too!

Seriously, the easiest and quickest money comes from other people in our industry…even our competitors. Plus, when an End Client calls a videographer who is booked, they’ll most likely pass the lead on to you instead of leaving the client in a lurch. This gives you an opportunity to win a new End Client and it didn’t cost you anything to get them.

You never know when your end clients and agency clients will decide to stop hiring you (or your services) for a while so having relationships with other videographers may be the only thing left to keep you from closing your doors. Even though freelance rates are usually lower than the rates you get by working for the other two types of clients, they can definitely help pay the bills when times are tough.

Even now when most of my time is spent operating as the video producer/director, I still try to make sure 25% of my business revenues come from projects with other production companies.

If you want to greatly improve your changes for business success, it’s important that you generate multiple streams of video business income using the sources I discussed above. This strategy has worked for countless others in our industry and I know if can work for you.

Want more strategies for how to grow a successful video production company? Visit Kris Simmons’s website to learn how to use your filmmaking skills to generate a six-figure income.

Video Production Companies In St. Louis Encourage The Idea Of Video Marketing

May 17, 2012 · Posted in Entertainment · Comment 

Site of the 1904 World’s Fair as well as home to a number of Fortune 500 firms, St. Louis, Missouri is very much a prosperous metropolitan community. Commerce is flourishing and level of competition is healthily tough. It may not look like as ruthless as New York or other more populated towns, yet St. Louis realizes the call to get ahead in the game alright. It has a wonderful commercial industry and businesses do whatever they can to continue the extra mile with regards to winning a footing on the match.

There are numerous ways for companies to build ground in their industry, yet somehow marketing is certainly the important thing. Marketing methods are varied and also ample; several are vintage, and others more modern. An extremely sufficient marketing methods currently is video production.

Marketing has clearly refined to meet the thing that is the Web, which is highly a game changer. With the information Internet media have presented into the picture, every sector these days can produce its own TV channel where it could actually relate with its audience and entertain them while conveying the value of their product or service. The video sector is undoubtedly flourishing, as a result of these recent changes in terms of marketing strategies. This is certainly why the corporate video production St. Louis companies offer is commonly suitable for sharing on websites such as YouTube, Vimeo, Facebook or other social network sites.

Video production companies St. Louis have an excellent demand for their solutions, because of internet based video marketing. There are still, of course, orders for materials that are educative, financial, special interest, and many others. Video production companies in St. Louis affirm that videos do figure noticeably lately in the advertising campaign, nevertheless they’ll willingly help you with whatever video need you may have. Nonetheless, company videos are definitely more widespread as their use for marketing functions is very in fashion at this time. Although previously, organizations made do with only a particular flagship video to be used for many years, in recent times they need to make a ongoing stream of video materials and content to load on video sharing sites to retain being noticeable and hold on or pique the public’s awareness.

Whenever selecting which company to choose, pick out the one that provides the assistance of very seasoned professionals, sometimes, actually award-winning. You’d be very endowed to know someone who is dedicated to top quality and true value. Time, is also, commonly a factor, hence those who could certainly achieve in the least period of time possible are a good decision.

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The Benefits Of Converting Your Articles Into Videos

April 21, 2012 · Posted in Online Marketing · Comment 

Fundamentally, an article is brought into the package as text and then formatted till it appears to be presentable. You may want to use only parts of the written article and keep the sentences simple. Nobody likes to read never-ending text in a video as it kind of defeats the whole purpose. Keep it simple and make sure your video runs for less than say two minutes. Individuals have short attention spans at times and the last thing that you want is for them to start nodding off.

When your article is converted into video, then it is time to load it up onto the video sharing sites. The most popular one is YouTube and this site will get you a lot of visitors and traffic back to your internet site. Make sure you add your link in the video description as well as to the video itself. Select a keyword rich title for your online video also.

If you’re employing article video marketing then you are keeping ahead of the competition. Not so many are marketing in this manner. Write a good article that is educational and have it converted into video. By spreading your message in diverse tactics you are accelerating the likelihood of getting sales and customers.

If you are planning to drive a significant amount of traffic to your site or blog, provide an enticement or advantage for your visitors. Provide encouraging ways for people to turn into clients instead of just visitors. Make sure to place links on your article video, place it at the start of your explanation to reap the best conversion rates. If there is no item available yet, focus on getting people to intermingle and bond with you some way.

You will find coaching programs on the web that teaches you how you can make use of the very best technique in making on-line videos for the company. It’ll also show you how you can produce videos which aims to promote your items and services and also the best method of utilizing on-line video to market your company. These kinds of coaching programs like the video boss review assist you by instructing you on the best strategies of making your own video advertisements.

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Why YouTube and Video Needs To Be In Your Marketing Funnel

March 9, 2012 · Posted in Online Marketing · Comment 

Success with YouTube can be a little different than other areas of marketing for many reasons, but of course it can be done. The one interesting aspect of video marketing is that most people will never use it, and that is only a good thing for those who do. But this is not about video marketing so much as it is about succeeding with YouTube

If you want to make your video stand out of the crowd and actually get people to notice it, then you should focus on quality in every possible way. Whether you should get a camera (video) all depends on what your videos are trying to accomplish and what you want to do for content. There are hundreds of thousands of videos uploaded on YouTube on a regular basis, and a majority of these aren’t shot with a good camera, which is why you should try to use to give real value to your viewers. But if you want to shoot real video, then that is different and you should make it decent quality and not grainy, etc.

If you truly do have a lot to offer, then people really will recognize that and pay more attention to you. Some people advocate being a channel subscriber to those that are relevant to yours. You could get a reciprocal subscribe from the channel creators, but we are not sure about that. One cool thing to test is seeing about using a direct call to action by telling people to check out your channel and subscribe to it. Anywhere on the net where you have a link to YouTube and your videos, use something with ‘subscribe’ in the anchor text.

There are lots of people who value mixing things up and getting some good variety with the videos they watch. If you let your YouTube channel get old with nothing new for a very long time, then we will have to ask why you would do that. Also remember that you can backlink your videos and target them for certain keywords which is something you should be doing from the very beginning. It is really not hard at all to make two or three videos each week, and the more you do it the more efficient you will become. However, keep in mind that you can’t really overdo this process and upload several videos per week, because that may annoy your viewers and make them unsubscribe from your channel.

There are many more things that you can do to grab more eyeballs on YouTube and win more subscribers – just think out of the box and be different from the rest.

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Utilizing Online Video Websites to Promote Your Blog

February 26, 2012 · Posted in Online Marketing · Comment 

Blogs have literally taken in the internet by storm. It seems as if just about everyone has a blog. Blogs are so popular that it there is a good chance that you have one. While blogs are nice, it is sometimes difficult to get them seen. Many blog owners, maybe even yourself, are unsure how to go about generating more internet traffic. Luckily for you and other blog owners, there are a number of different ways that you can work to increase the number of page views that your blog receives.

The first step in getting traffic to your blog is to make sure that you have an interesting topic. If you are writing about your personal experiences, you may find that not everyone wants to read about them, unless you lead an adventurous life. However, if you blog on a wider range of topics, such as working from home, saving money, or being a good partner, you are automatically likely to get a bigger audience. This is because more internet users, especially ones that you do not know, would be more willing to read information on these topics, rather than your daily adventures or lack of adventures.

Once you have found a topic that you might want to write about, you will have to begin creating your blog, if you haven’t yet. When writing your blog it is crucial that you write down the content that will be helpful for the blog’s general topic. It is also important that you include lots of content. Content is what most search engines use when picking up websites. In case your blog got indexed by a search engine, you see that your blog’s traffic would instantly increase. This is due to a large number of internet users that use search engines to find what they are looking for.

Although a high search engine ranking can help increase the number of traffic your site receives, there are times that it is extremely difficult to do. Most people don’t go beyond the third or fourth page, when searching through search engine results. This means that if your blog is not regarded as high ranking, you won’t get the desired results. However, it does not necessarily mean that you should quit. Rather, this means that you need to find another way to promote your blog.

One of the many other ways that you can go about promoting your blog is through the use of online video websites, particularly the ones that are free to use. Online video websites are websites that allow internet users to upload videos that they have created. Once uploaded, these videos can be viewed by thousands, if not millions, of internet users. If you are looking for a fun and low-cost way to market your blog, you are advised to give online video websites some though.

Before uploading your video, to an online video website, you’ll need to create your video. To do this, you will need a recording device. The best device to use includes camcorders and webcams. When creating your online video, it is important to not make your video sound pushy or like a scam. It may be best to state the purpose of your blog and what can be found there. You can even record yourself or someone visiting your blog to highlight your blog’s features. You could also take still shots, generally known as screen shots. These shots will help you post pictures of your blog pages. Having those pictures displayed in your online video is a terrific way to show internet users what your blog is all about.

After you have finished creating your video, you will need to upload that video onto your computer. Once your recording device is connected to your computer, it should be recognized by a movie making software program. These programs not only lets you save your video, but edit it as well. When your video is saved, you need to follow the uploading directions for every online video website that you would want your video or videos to be uploaded to.

It is important to note that you are not guaranteed to see an increase in your blog’s traffic, but why not at least give it a shot? With most video websites being free to use, there shouldn’t be any risks associated with incorporating your blog into your next online video.

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Utilizing Video Advertising And Marketing Is Nitro Fueled Traffic Injection

February 18, 2012 · Posted in Business · Comment 

Thousands of IM marketers have been taking advantage of the ability to use videos for capturing targeted traffic. The most important thing that any marketer or online business needs to know is that people like video a lot, and it has proven itself to convert very well. If you want to realize the best results, then it is critical to test and perform optimization to your videos. If you do not bother to do any kind of optimization at all, then quite simply your results will be lackluster. The rest of this article will talk about video optimization and give you several ways to achieve good results. Take a look at these informational sources – local search marketing and nationwide SEO services.

Really concentrate on getting your viewers to take your action that you want them to take – that is everything and everything else is secondary. Even the most critical feedback can be valid and spot on, and if you need to make changes in your video(s), then don’t be afraid to do it. So avoid falling in love with viewer numbers because if your conversions are low, then the views are just a bragging point that you cannot cash like a check.

As we have just mentioned, video marketing is something that cannot be dismissed – or at least should never be ignored. No one really can adequately address all the different circumstances that could arise with this particular topic. But I wanted to stop for a moment so you can reflect on the importance of what you have just read. This is the type of content that people need to know about, and we have no problems stating that. The last outstanding areas for conversation may be even more important.

After all the optimization is done, then it is time to upload so you can get as many eyes on it as possible. Even though YouTube is number one when it comes to video sharing sites, there are many other such sites that have a high amount of traffic. You will be able to save yourself a lot of time by using free video distribution websites to spread your videos around. Don’t limit your video’s reach in any way, it’s a mistake.

Do not just upload your videos to Youtube, but be sure to utilize them on your own sites and blogs, etc. Search engines love sites that have video content, so why not use this for your own advantage? No kidding, videos on your sites will help you with search marketing and ranking. You’re optimizing your videos to get more views this way and at the same time increasing the popularity of your site. Try to think about creative applications for your videos, and you will surprise yourself.

When you have correctly optimized videos and video marketing, then you will see some good things happening. The potential rewards are far greater than any bother or hassle you think it is to optimize your videos. The success of your video lies in how effectively you expand your reach and let your target audience know about your video. You can even use article marketing to promote your videos, too.

The author is a search marketing and advertising specialist who writes on various real estate matters similar to – Orlando homes and real estate investment.

Are You Branding Yourself As Well As Your Product Or Service On The Internet

February 4, 2012 · Posted in Business · Comment 

In relation to making a living on the net the one and only thing people worry about is getting visitors or traffic to their web sites. I do not want you to misunderstand me, as I know traffic is vitally important for success but there’s another thing that can help increase your revenue. Branding your product as well as yourself is going to be one of the ways you are able to actually improve your revenue from the same amount of traffic. There are lots of ways you can actually brand your product and on this page we’re going to be covering a number of them with you.

One of the initial ways you’re going to find you will have the ability to brand yourself as an expert in your field and also brand your product is by taking part in forums. If you decided to simply join a lot of different forums that deal with your niche, you’ll have the ability to talk about your product and also let people know that your product is available. And because traffic is also important you need to realize that you could even leave a link in your signature file so every time you post a comment you’ll be building a back link to your website. Meaning that you’ll not only be building brand awareness but you will also be increasing your search engine presence, which are two of the primary reasons why this type of marketing and advertising is so valuable.

While using other people’s forums are great you might also want to consider starting your very own forum so folks can discuss your product. You are going to find that the members of the forum will be talking about the positives and negatives of your product, but this will also provide more pages for search engines like Google to find about your product. If your forum becomes extremely popular you’ll discover that you are able to monetize this extra traffic and one of those methods is by using Google Adsense.

One other strategy of branding your product and yourself is to start using safe lists to be able to send emails out about your product. You’re going to find that these sorts of e-mail advertising and marketing programs may not end up producing many sales at all but you’ll be able to get your product noticed by more folks. By using this technique someone who has received an e-mail from you might be more apt to buy your product if they find it throughout the major search engines mainly because they have already heard about your product.

These are only a couple of the techniques you will be able to use in order to begin branding yourself as well as your product but it’s something which you need to be doing. In other words, making certain you are branding your product along with your self is something that will unquestionably have the ability to help you increase revenue. Ultimately it is your choice on the amount of advertising you would like to do to make yourself successful.

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Optimize YouTube channel page for improved results

January 3, 2012 · Posted in Online Marketing · Comment 

When you are working on business or brand promotion, online video can play a big rule. Using online video, especially YouTube, for business can bring superb results. With the aid of YouTube, the largest online video website, you can easily reach your audience and brand your business. But for that to work in your favor, you've got to create excellent videos with valuable content. Your mpegs should have keywords in the title and descriptions. This'll help you achieve better search position. If you do not know how metadata influences video SEO, you can look this up on Google. You may also find plenty of videos about this on YouTube itself.

To get the benefits from video marketing through YouTube, you have got to optimise YouTube channel page . You will not be in a position to get the big video perspectives without optimising your YouTube channel.

So as to optimize YouTube channel page, you'll have to learn the basics about video marketing. You will have to ensure that you follow all those basics and then create a channel page that looks real and not promoting channel page. This way, you'll get better results from your channel.

You must begin by finishing the channel profile. Provide all of the info that YouTube needs on the channel page. You need to also change the setting to something fascinating. With new YouTube channel boss, you can easily add photographs of your choosing to the background.

You need to follow a color palette for your channel that resembles your brand color palette. This way, you may give a certain look to your channel. This look will help you improve the brand value. Your video marketing campaign will benefit a good deal from a channel that follows the exact same color scheme as your other branding campaigns. You will start getting great results from simple video marketing campaing once you optimize the channel.

Greg Dickson gives useful tips for video marketing. Small businesses counting on video marketing for small enterprise can find many handy tips here. You will find it easy to learn how metadata influences video SEO apart from mastering YouTube analysis. UK Video Marketing has it all.

Video Marketing: How Powerful Is It?

December 24, 2011 · Posted in Business · Comment 

Video marketing is among the fastest-growing on the web advertising methods these days. This really is not surprising at all given how common video-sharing internet sites are nowadays. YouTube alone gets millions of hits per day.

In case you are an on-line entrepreneur and you might be not utilizing video marketing, then you’re missing out on a lot of opportunities. Video marketing is the new frontier in on the web promotion. Today, people would rather watch content material than read it. This could sound unfair but it is accurate. Folks are simply acquiring busier and they desire to consume content as speedily as achievable.

Video marketing might be a bit difficult in the beginning but as you get employed to it, doing it is going to soon grow to be a breeze. Furthermore, video marketing just isn’t as high-priced as it utilised to be. You don’t require an enormous budget to be able to generate a high-quality promotional video.

Listed here are some verified suggestions on how you need to go about with video marketing:

1. Create a well-focused message. In video marketing, the video isn’t the item. It is simply the channel by way of which you are going to tell men and women about your product. With that mentioned, make the message as direct as possible. Go straight to the point and highlight the merits of one’s product. Video marketing is about introducing whatever you are promoting to individuals as rapidly as possible. 2. Make use of a powerful call-to-action hint. Video marketing is like writing a sales page. You need to location some call-to-action hints all over it. You must reach out to the viewer and give him an concept on what you would like him to do. Men and women that are new to video marketing frequently take this for granted. three. Distribute your video to as numerous venues and platforms as doable. Video marketing is about finding your message on the market. You’ll find hundreds of video-sharing sites nowadays. What you have to do is submit your video to a lot of of these internet sites. You can find a great deal of video marketing tools and software program that you simply can use to create the procedure simpler. By way of example, Site visitors Geyser can be a video marketing tool that allows you to distribute your videos throughout the internet in a very easy manner. You must undoubtedly make use of this video marketing tool if you want to maximize your audience.

Video marketing can be a very potent tool if you know the way to use it. What’s fantastic about video marketing is the fact that you do not need to be concerned about duplicate content material when submitting your videos to several websites.

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Why You Have to be Using Video In Your Promotional Efforts

December 21, 2011 · Posted in Online Marketing · Comment 

There is no secret that video promoting is a Hot subject today and more corporations are using Video promoting as a way to attract and keep new purchasers and sales. And with software being released like Easy Video Suite there is not any surprise why I put together my Easy Video Suite Reviews blog.

If you've not caught on to the video promoting trend then you must be lost under a rock somewhere.

Us as people are very visible beings and you as a marketer need to be able to deliver your message in a manner which resonates with folk as best as practical. The written word unfortunately is losing a lof power and plenty of you may not even be reading this far into this paragraph and could have jumped directly to the last paragraph.

But anyhow with video you are able to do things that quite candidly the printed word will never be able to do and that's demonstrate.

With video you're able to SHOW folks exactly what you are making reference to and your potential prospect is able to use see and hear what you are referring to as opposed then attempting to imagine it by reading an article.

Another great clue that video is HOT is the HUGE purchase by Google when they acquired YouTube back in 2005. If Google is standing behind video and is investing millions of greenbacks into it shouldn’t that be enough information for you to know that video must be part of your promotional efforts. I'm hoping so.

Not only has Google acquired YouTube but they have also implemented it into their search results since they know that video does a way better job at selling and conveying information then the written word.

So if you are able to optimise your video and get that video to the first page of Google there's some HUGE opportunity for you to cash in on some great Unpaid traffic.

If you want to take your video marketing to greater heights I seriously recommend visiting my Easy Video Suite Reviews blog and read my complete Easy Video Suite Reviews article.

Refine Your Website Promotion With Help From Experts

December 17, 2011 · Posted in Web Promotion · Comment 

Improving the traffic to their website is the goal of most online businesses. It is vital to be in a position to bring people to your web pages, where they will examine your services or products, and hopefully make purchases. One among the best regular ways to accomplish this is by the utilization of website promotion. Advertising your online business by writing articles, using social media, and sending ads in different ways, can greatly improve the visibility of your site, drawing customers into your site.

However, there are issues with the habit of simply employing web promotion casually, because the inexperienced internet user could easily hit the wrong note with their promotions, and drive people away, or fail to supply enough interesting website promotion features to bring yourself to the public’s attention.

You could be sending out a dozen or so texts a month, hopeful to push your online business, however failing to make a significant influence on your website’s rankings, and not bringing in any extra customers. This can lead to frustration and also the gradual loss of interest in web promotion as a means to have potential clients to buy from you. The end result could be that you simply stop trying to run a website business in total, and wind up losing money.

Rather than give up on your dream of owning your own business, you could instead turn to the specialists, and ask them to run an audit on your website. The company would examine the amount of hits you are receiving for your site, and your rankings because of this. Such ratings are very important to bringing people to your website, however many people would not look at their search engine rankings before they start to attempt and examine other factors of their business. Correcting this mistake can help you to boost your business, and guide your website promotion much successfully.

By taking advice from an professional, you can learn how to do things which would sharpen up your business, and assist you to climb the search engine rankings ladder. Appearing on the opening page of a result containing your keywords is essential to bring customers to your site, as the majority of the public would not look any further than this initial page. If you are not there, then you could be being ignored by over half of your possible customers. By talking to somebody who knows how to handle the intricate parts of promoting your website, you may improve your rankings, and start bringing real money into your online business.

The success of your online business is greatly dependent on the amount of exposure your business gets. Learn how to promote your website in right way to attract targeted traffic and Cash-in-hand Visitors to Your Website. Visit to know more about website audit.

Using Video in Marketing: Advice From Videographers

November 26, 2011 · Posted in Business · Comment 

If you’re not using video in your marketing today you should be. Video is a powerful medium and one of the fastest growing forms of marketing. There has been massive growth in traffic to sites like YouTube and now video can be downloaded to mobile devices. With careful choice of headlines and keywords video can be targeted to a particular market segment allowing the people who are most likely to buy from you to see your videos. So why is video so powerful? It’s simple to build rapport with your prospect. People are used to the power of television and love to watch videos. Nothing replaces face to face contact, the sound of your voice, your expression. It’s not easy to get out and meet with everyone that we’d like to face to face especially when now much of our business comes from the internet and not just our local community. Adding video to your marketing plan gives your prospects the opportunity to hear the excitement and passion in your voice and to build a relationship with you. Here are some different ways to use video in your marketing:

Use video on a home, landing or sales page.

Video email – your job in the email is to get your prospect/client to click on a link which gets them to a micro site with your video.

Video syndication sites such as YouTube. Create your own channel.

Walk-on videos. When someone comes to your site they see you walking onto the screen talking.

Videocasting/Podcasting on blogging sites.


Training DVD’s.

Recorded seminars and presentations.

Several options are available when creating your videos. It can be as simple as doing it yourself, or hiring a videographer. If you are going to do the video yourself, make sure that you look presentable and elude the image you would like your prospects to have of you. Be sure that your background is not distracting. The smallest thing can distract someone from the message you are trying to get across. Keep the video short; no more than 5 minutes (unless of course you’re creating training videos or doing a presentation) and packed with benefits for the potential user. Give your prospects an easy way to email and share the video with others. This will help to increase your traffic. Giving your prospects a still picture and a few bullet points to read while the video is loading is also an effective way to keep them engaged. Usually you would hire a videographer to shoot items such as training sessions, presentations, seminars, etc. When you hire a videographer you should ask the following questions:

Will they shoot the video in high definition? Do they have experience in both online and offline video? Ask about things like sound quality, lighting etc. Do they have experience in direct response marketing?

Your videographer should understand what you’re trying to accomplish with the video and should be effective at helping you get your message across. If you don’t feel comfortable being the person in the video there is plenty of talent you can hire to do a professional job for you. One last thought to leave you with to think about. As always in marketing it is important to track to see what is working best for your business. Video marketing is no exception. Tracking your video statistics is an essential part of your marketing. Generally there is the ability to track through accounts such as Tube Mogul. You can track stats for comments, ratings and cumulative views. You can track for specific days and even set a schedule to have the stats emailed to you at certain periods. Always explore your opportunities for visibility. There are several avenues and a variety of websites in the business of distributing videos to search engines. For more information and a free report and tips visit

For additional information and a report and tips visit