What Are The Essential Elements Of A Business Name Card?

February 18, 2012 · Posted in Business 

Brochures, pamphlets, posters, business name cards, letter heads and so on – all these have their specific purposes to serve. And to fulfill those specific functions, you need to know when to use which and what kind of information it should carry. For instance, you use business name cards to let the recipients know what you do and give them contact information so they can easily reach you.

This is why at the very least the business card should contain only the name of the card owner and the contact details. Its design will depend on the arrangement of such information, the fonts and font colors used, as well as the type of paper used. When in doubt or when there is little time for conceptualization and experimentation, remember to provide the minimum information for a business name card.

Other essentials of printing business cards are the following:

The name of the card holder (could also pertain to a business name) should be the most prominent information on the card. It is commonly placed at the upper half (ideally at the center) of the card.

Put the contact details on the lower half of the business card. You can include several contact details, as long as you use them for business purposes. Hence, you can provide your telephone or mobile number and e-mail address since there are different media for communication that are available nowadays.

*The card’s layout design should mimic that successful Ogilvy ad layout formula where an icon or image (logo) is placed on top or upper left of the card, then followed by headline (name) and signature (contact number) at the lower right of the paper.

Horizontal layouts are the most widely used paper orientation. Take note though that there is no standard layout orientation for printing business cards.

Printing business name cards is pretty simple: include only the most needed information and learn the standards for designing business cards. Never leave off the information that your stakeholders need most.

Click for further information on card printer or business flyers.

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